Reimagining CARV/MCPC 2021

As most of you are aware of, we postponed the 2020 CARV/MCPC conference due to the pandemic. Even though the future looks brighter with the coming vaccines it is still uncertain whether we will be able to host an all-physical conference in November 2021. We have therefore spent a long time developing a new format for a hybrid online/physical conference that we hope will be an interesting new take on the traditional conference. This format allows us to host the conference as planned regardless of how the situation evolves.

We will keep you updated as we settle on more details for the conference.

Best regards,
The local organizing committee for CARV2021 and MCPC2021


10th World Mass Customization
& Personalization Conference

Towards Sustainable Customization:
Bridging Smart Products and Manufacturing Systems

Aalborg City University, Denmark

The World Conference Mass Customization, Personalization & Co-Creation arranged for the 10th time and is for the second time hosted by Aalborg University in Aalborg, Denmark. The conference offers a setting for experts from academia, industry and research institutes alike to discuss and exchange the latest scientific contributions related to customized products and their associated business and production systems.

The MCPC2021 conference is co-located with the 8th Changeable, Agile, Reconfigurable, and Virtual Production Conference (CARV2021).

Key dates

Hosted by

Sponsored by

15 Febuary 2021

Submission of abstract

22 February 2021

Notification of abstract acceptance

1 May 2021

Submission of full paper

1 June 2021

Notification of paper review

1 July 2021

Submission of revised paper

1 August 2021

Notification of final acceptance

15 August 2021

Submission of camera-ready papers

1-2 November 2021

Publication and conference

Conference topics

  • Smart products, services and product-service systems
  • Digital business models for mass customization
  • Sustainability, circular economy and mass customization
  • Success factors and best practice
  • Key insights from industry in mass customization pioneers
  • Managing variety, product/service platforms and families
  • Open innovation and customer co-creation
  • Choice navigation and configuration management
  • Data driven approaches for mass customization