Latest news

We have closely monitored the development of the COVID-19 situation and evaluated its impact on the CARV 2020 & MCPC 2020 conference. Unfortunately, the development of the pandemic and its impact on large events and international travel means that it will not be possible to host CARV 2020 & MCPC 2020 in the format we envisioned – and you as participants would expect. Consequently, we have therefore made the decision to postpone the conference to the autumn of 2021. This decision naturally requires that many practical arrangements must be rescheduled, and we are therefore currently not able to announce the new conference dates. We will, however, keep you updated as more details are settled.

We know that many of you have already submitted your papers, and that many more of you are still working hard to get your papers completed.

Due to the decision and postponement we have with immediate effect set the paper submitting process on hold, and as soon we have settled a new date in 2021, we will provide you with further information how we will resume the paper submitting process. Consequently, all previously announced deadlines are revoked.

We hope to see all of you in good health in Aalborg in 2021.

If you have any questions, please do not hesitate to contact us at or

Best regards,

The local organizing committee for CARV 2020 & MCPC 2020


10th World Mass Customization
& Personalization Conference

Towards Sustainable Customization:
Bridging Smart Products and Manufacturing Systems

Aalborg City University, Denmark

The World Conference Mass Customization, Personalization & Co-Creation arranged for the 10th time and is for the second time hosted by Aalborg University in Aalborg, Denmark. The conference offers a setting for experts from academia, industry and research institutes alike to discuss and exchange the latest scientific contributions related to customized products and their associated business and production systems.

The MCPC2020 conference is co-located with the 8th Changeable, Agile, Reconfigurable, and Virtual Production Conference (CARV2020).

Key dates

Hosted by

Sponsored by


Submission of abstract


Notification of abstract acceptance


Submission of full paper


Notification of paper review


Submission of revised paper


Notification of final acceptance


Submission of camera-ready papers


Publication and conference

Conference topics

  • Smart products, services and product-service systems
  • Digital business models for mass customization
  • Sustainability, circular economy and mass customization
  • Success factors and best practice
  • Key insights from industry in mass customization pioneers
  • Managing variety, product/service platforms and families
  • Open innovation and customer co-creation
  • Choice navigation and configuration management
  • Data driven approaches for mass customization