Thank you!

We, the local organizing committee of the CARV/MCPC 2021 conference, would like to extend our gratitude for the amazing support and contributions presented both physically and virtually.

It is our hope that all attendees, whether you joined us in Aalborg or online, have had a great experience during the online sessions leading up to physical conference as well as during the two main conference days in Aalborg.

Furthermore, we would like to extend a special thanks to all our sponsors, keynote speakers, industrial speakers, the international program and scientific committees, and everyone else who have helped in making CARV/MCPC 2021 a reality!

Best regards,

The chairs of CARV 2021, MCPC 2021, and the rest of the local organizing committee.


10th World Mass Customization
& Personalization Conference

Towards Sustainable Customization:
Bridging Smart Products and Manufacturing Systems

Aalborg City University, Denmark

The World Conference Mass Customization, Personalization & Co-Creation arranged for the 10th time and is for the second time hosted by Aalborg University in Aalborg, Denmark. The conference offers a setting for experts from academia, industry and research institutes alike to discuss and exchange the latest scientific contributions related to customized products and their associated business and production systems.

The MCPC2021 conference is co-located with the 8th Changeable, Agile, Reconfigurable, and Virtual Production Conference (CARV2021).

Key dates

Hosted by

Sponsored by

15 Febuary 2021

Submission of abstract

22 February 2021

Notification of abstract acceptance

17 May 2021

Submission of full paper

1 Juli 2021

Notification of paper review

2 August 2021

Submission of revised paper

9 August 2021

Notification of final acceptance

15 August 2021

Submission of camera-ready papers

1-2 November 2021

Publication and conference

Conference topics

  • Smart products, services and product-service systems
  • Digital business models for mass customization
  • Sustainability, circular economy and mass customization
  • Success factors and best practice
  • Key insights from industry in mass customization pioneers
  • Managing variety, product/service platforms and families
  • Open innovation and customer co-creation
  • Choice navigation and configuration management
  • Data driven approaches for mass customization