CARV2021 conference plenary keynote presentation

Dr. Hoda ElMaraghy


Distinguished University Professor,
Director, Intelligent Manufacturing Systems (IMS) Centre,
Department of Mechanical, Automotive and Materials Engineering,
University of Windsor, Canada

Adaptive Cognitive Manufacturing System (ACMS) – A New Paradigm


Manufacturing systems and strategies changed over many decades seeking to minimize cost, enhance quality, reliability, and efficiency, better manage increasing products variety, and maximize profit and ensure sustainability. A new Adaptive Cognitive Manufacturing Systems (ACMS) paradigm, its drivers, enablers, and characteristics

including cognitive adaptation is presented. Human-centric collaboration of workers and smart machines and applications are demonstrated, and the evolution of Cognitive Digital Twins are discussed. Future research and education challenges towards achieving smarter, more adaptive, and more sustainable manufacturing systems are outlined.


Hoda ElMaraghy is a Distinguished University Professor and founding Director of the Intelligent Manufacturing Systems (IMS) Center at the University of Windsor where she became the first woman Dean of Engineering in Canada. She is member of the Order of Canada (O.C.) and the Order of Ontario (O.Ont.) for outstanding achievements and pioneering contributions to knowledge and industrial advancement. Professor ElMaraghy is a renowned scholar and research innovator, an inspiring educator, leader and role model, whose seminal contributions have been recognized nationally and internationally with numerous prestigious awards and accolades. Dr. ElMaraghy held Tier I Canada Research Chair in Manufacturing Systems for 14 years. She received Honorary Doctorate from Chalmers University in Sweden and Aalborg University in Denmark. Her current research includes manufacturing systems paradigms; evolution and co -evolution / co-development of products and manufacturing systems using principles of natural evolution. She supervised more than 100 researchers and has more than 500 publications. She delivered numerous keynote papers and serves on several scientific journals’ editorial boards.

Dr. ElMaraghy is a Fellow of the Royal Society of Canada (RSC), Royal Swedish Academy of Engineering Sciences (IVA), International Academy of Production Engineering (CIRP), Canadian Academy of Engineering (CAE), Canadian Society of Mechanical Engineers (CSME) and Society of Manufacturing Engineers (SME).

MCPC2021 conference plenary keynote presentation

Prof. Frank T. Piller

Head of Institute, Institute for Technology and Innovation Management
Academic Director, Institute for Management Cybernetics (ifu e.V.)
RWTH Aachen University, Germany

Keynote Title to be Announced

Abstract: to be announced


Frank Piller (Twitter: @masscustom) is a professor of management and Head of the Institute for Technology and Innovation Management at RWTH Aachen University. Before, he had positions at MIT and TU Munich. As a principle investigator in the National Research Cluster “Internet of Production”, he currently studies decision making and business model transformation in the age of AI/ML, Industry 4.0, and industrial data ecosystems. He serves as a scientific advisor to German’s national Industrie 4.0 policy. Prof. Piller has consulted with many Dax30 or Fortune500 companies and serves as an advisor for several deep-tech startups.

Full bio:

B. Joseph Pine II

Co-founder, Strategic Horizons LLP
Lecturer, Columbia University School of Professional Studies
Author of “The Experience Economy”, “Mass Customization: The New Frontier in Business Competition” and more.

Mass Customization’s Role in Human Experiences


Experiences are not just for customers anymore, for people are at the very heart of the Experience Economy. We must stage experiences for guests and visitors. For employees and suppliers. For students and beneficiaries. And each and every experience we have as human beings are inherently personal, for they happen inside of us, in reaction to the events staged outside of us. That’s why Mass Customization has an ever-increasing role in the human experience to reach inside of people and engage them in that inherently personal way, and thereby create a memory, which is the hallmark of any experience. In this virtual session Joe Pine, author of Mass Customization and The Experience Economy: Competing for Customer Time, Attention, and Money, will delineate how companies can mass customize to provide ever-greater value in their interactions, encounters, and guidance with and for the human beings within their ecosystems.


B. Joseph Pine II is an internationally acclaimed author, speaker, and management advisor. He has addressed the World Economic Forum in Davos, the original TED conference in California, and the Consumer Electronics Show in Las Vegas. A Lecturer in Columbia University’s Technology Management program, he co-founded Strategic Horizons LLP to help businesses conceive and design new ways of adding value to their economic offerings. A prolific writer, Joe is most famous for his 1999 book The Experience Economy, which was updated in 2011 and re-released in hardcover in 2020 with new ideas on Competing for Customer Time, Attention, and Money.